Chobani Flip Campaign
This was a full-scope campaign for my senior capstone class. The project begins with forming an agency and being assigned a brand. Then goes through each step of a campaign from brainstorming and idea generation to the final pitch.
The Challenge
Create a full campaign for a brand with limited to no marketing.
Intended Audience
Female college students, age 20-22, active lifestyle, busy schedule.
Role
Strategy Lead
Deliverables
3 print ads, 2 OOH, 1 Guerilla Marketing Mock-up, 1 TV Commercial, 1 Viral Video, 1 Branded Product Placement, 2 Social Media Platforms with 5 posts each.
The Big Idea
Flip Anytime, Anywhere
Creative Rationale
Brand Guide
Print Ads
Out-Of-Home
Social Media
Guerrilla Marketing
Viral Video
TV Commercial
Our main idea was to create a campaign that spoke to people who are often stretched thin and struggling to find time for themselves. No matter the amount of time you have, or where you are, you always have time for a Chobani Flip.
Key Takeaways
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How to effectively generate ideas for several advertising platforms.
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Concept pitching.
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Design construction and reconstruction after feedback.
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How to use InDesign properly and create a plan book.