Rocktown High School Logo
Rocktown High School has been in the works for close to 12 years. In 2024, they plan to open for their first school year. This meant, they were ready for a brand identity that is going to represent their school for years to come. This was a project for my Visual Communication Design class and was completed in collaboration.
The Challenge
Create and design a brand identity for Rocktown High School, including logotype, an academic logo, an athletic logo, and two combination marks.
Intended Audience
High school students, faculty, and parents.
Role
Designer, focused in Illustrator.
Deliverables
Brand Identity, and implemented in a business card mockup, student ID mockup, social media mockup, and merchandise mockups.
The Big Idea
Consistency is Key.
Creative Rationale
Our idea was to keep a part of both the academic logo and athletic logo consistent between the two. We chose a shield, which is often indicative of universities and academics. We also chose a letterman style R for the academic logo as there was a letterman R on the football field and in the basketball gym before they chose their new brand identity. To pivot away from an academia vibe for the athletic logo, we designed a raptor, the school mascot, crawling out of the shield. The color palette was previously decided by the client as dark grey, black, and red.
Logo Design
Athletic Logo
& Implementation
Academic Logo
& Implementation
Key Takeaways
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The importance of client collaboration and feedback.
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How to create an effective logo that stands out.